We are tomorrow's broadcast television,

for a mobile-first world.


We connect brand advertisers with desired audiences by selling and distributing premium video advertising formats, including full episode player (FEP), on smartphones, tablets, television (CTV, broadcast, addressable), and desktop.

Our innovative Open Syndication System (OS2) technology platform is architected to couple the power of entertainment programming, created for a mobile-first, multi-screen world, with desired audience reach and engagement.




We like working with good people – and helping them win in mobile-first, multi-screen video is our mission.

Trusted relationships, bright ideas, and great execution are important to us.

Our valued partners are the best ad agencies, brands, publishers, content creators, data managers, audience measurement & research companies, and investors in the digital media ecosystem.

Torrential was established by proven entrepreneurs and former BBE executives Matt Wasserlauf, Doug McCurdy and Tarun Yadav.



Smartphone and tablet sales have surpassed PC sales like they’re standing still.

Time spent on mobile apps is nearly 2x more than PC web browsing – and it’s challenging TV.

In 2017, the fastest growth in spend, traffic, and media consumption will be from mobile – and nothing will grow faster than mobile video.


The biggest trend in mobile video will be the alignment of advertising spend and consumer attention.

The speed of change in consumer behavior is creating amazing opportunities.

It’s also like being caught in a sudden downpour . . . We're here to help.